Building a Community DAO for Brand Engagement

Starting a Community DAO (Decentralized Autonomous Organization) could really transform the way brands connect with their audience. The key here is to create a vibe of ownership and teamwork within your audience. I mean, seriously, who doesn’t love feeling a bit more connected to the brands they adore? So, let’s dive into how you can make that happen:

What’s a Community DAO Anyway?

A Community DAO is basically a bunch of people teaming up to make decisions about something they all care about, like a brand or a project they’re passionate about. As a member, you get a say in key decisions and play a part in steering the community's future. It’s kind of like a club where everyone gets to share their thoughts!

Why Should Brands Care?

1. Engagement: A DAO can really amp up how a brand connects with its audience. When customers feel like their opinions really matter, they tend to stick around a lot longer.

2. Transparency: Since everything's logged on the blockchain, it really cuts down on any mix-ups. When everyone can see what's going on, it really helps build trust.

3. Innovation: You might be amazed at the creative ideas that your community members can come up with! They really understand what they're after and can guide you in taking your brand to the next level.

How to Get Started

1. Define Your Vision

What are your goals for your community? Maybe you're looking to collaborate on new products or just want to hear what people think. Whatever it is, having a solid vision really makes a difference!

2. Choose the Right Tools

There are tons of platforms out there that can help you get your DAO up and running. Some popular choices are:.

• Aragon
• DAOstack
• Moloch DAO

3. Build Your Community

Begin by reaching out to folks who are already excited about what your brand stands for. Spread the word using social media, email newsletters, or even by hosting some fun events!

4. Establish Governance

Figure out how you'll make decisions. So, are we all going to have the same say, or will some folks get more clout than others? Figuring this out from the get-go can really help prevent any drama down the line.

5. Encourage Participation

Let's keep the chat flowing! By sharing regular updates, running polls, and sparking discussions, we can really keep everyone engaged and feeling connected to the community. It's all about keeping that vibe alive!

6. Measure Success

And finally, make sure to keep an eye on how everything's going! So, are folks getting involved? Are you noticing a boost in brand loyalty? It might be a good idea to tweak your strategy based on what you find out.

In Conclusion

Creating a Community DAO is a really cool way to boost engagement with your brand! When you let your audience have a say and really get them invested in your brand, you can build a lively community where everyone wins. It’s all about creating that connection and making people feel like they’re part of something bigger! Alright, let’s dive in and start creating something awesome!

the engineering headaches that quietly kill “community” initiatives

So, you know those token-gated drops? Well, it turns out bots and airdrop groups are all over them, just farming like crazy. So, what does that mean for you? It basically raises your advertising costs when you try to connect with real people and throws a wrench into how you’ve set up your CRM segments. Integrating proof-of-personhood and making sure you don't fall victim to Sybil attacks can be quite a challenge. It's all about finding that sweet spot where you can protect user privacy without dropping your conversion rates or making things too complicated.

• Welcome to the world of “governance theater”! You’ll notice Snapshot votes flying by everywhere, but in reality, not much is happening on-chain. Looks like your treasury’s hit a snag because of that multisig setup, and now legal is asking for an audit trail you just can't give them.

Alright, let's dive into wallet user experience (UX) - it really takes a hit when you first launch. Gas fees can really put off everyday users, and when Layer 1 gets congested, it leads to a surge of support tickets. So, about those “gasless” solutions--yeah, they can really hit a snag if the funding dries up or if the setups aren’t really ready to handle actual traffic. ERC-4337 definitely has some awesome benefits, but if your bundlers and paymasters aren’t set up correctly, you could run into some major issues as things ramp up. (eip.info).

• Things start to feel a bit wobbly when it comes to brand safety and compliance. So, you might find yourself fielding questions like, “Where’s the consent logged?” or “Are we dealing with any biometric or personally identifiable information?” and “Does the vendor have SOC 2 certification?” Just when you feel like everything’s smooth sailing, procurement might come along and throw a curveball, potentially putting the brakes on your campaign right before a major seasonal launch.
• The tools you depend on are changing, and it might feel like they're slipping away from you. Farcaster is making the switch from Frames v1 to Mini Apps, which is pretty exciting! Just a heads up, they'll be phasing out the old version by March 2025, so keep that in mind. Just a heads up--OpenZeppelin's Defender is set to close its doors by July 1, 2026. If you’re currently relying on relayers or private transactions, it’s a good idea to start thinking about your migration plans now.
  Oh, and make sure to keep in mind those changes to Shopify’s Markets and API. They could really mess with those older token-gating apps! It’s not just idle chatter; you can find all the details in the release notes. (docs.farcaster.xyz).

what this costs the business

• Missed seasonal windows: Just picture those hectic holiday seasons or big events. Every week we're behind, we miss out on potential sales. It's a real bummer! Basically, all that creative effort and money spent on media just ends up going to waste, and there's no return on it. So, here's the deal with CAC inflation: when we lean too much on those bot-farmed tiers, we end up seeing our conversion rates for email and SMS drop. It’s definitely not ideal! On top of that, it really throws off our lookalike audience targeting. Our lifetime value models take a hit too since that "community" is just a bunch of numbers and not actual people.
• Legal exposure: If we don't keep track of consent the right way and our data processes get all tangled up, we might end up catching the eye of GDPR and CCPA regulators. If we can’t properly handle opt-ins and opt-outs, or if we skip on data minimization, it really jeopardizes our brand safety.
• Governance trust gap: If we can't securely and transparently carry out our community votes on the blockchain, or if they can be easily overridden without a clear audit trail, we're putting our reputation at risk.
• Engineering thrash: So, when we find ourselves redoing work because of old APIs (like Frames v1) or services that have been shut down (like Defender), it’s more than just a headache. It really eats into our time and our budget, too. You know those last-minute tweaks we make? Yeah, they’re often the reason those sneaky security issues slip into production without us noticing. For all the details, just head over to docs.farcaster.xyz. You’ll find everything you need there!

7Block’s “Brand DAO” Methodology

Alright, let’s break down how we operate with Community DAOs. We don’t just view them as places to chill and socialize; we actually see them as complete product systems. So, what we’re doing is bringing together things like identity, membership, governance, commerce, analytics, and controls all into one neat bundle. It's like mixing all the best ingredients into one awesome dish!

Check out the reference architecture we've created! It's a pretty cool way to see how everything comes together in action.

1) Membership and Identity: Human-First, Privacy-Preserving

• Sybil Resistance Without PII: Let’s cut through the jargon and keep it straightforward--how about we use Proof-of-Personhood gates (like World ID) whenever folks want to join in or cast a vote? It keeps things neat and user-friendly! This means we can check zero-knowledge proofs either directly on the blockchain or by using a trusted verifier. This is a great way to tackle those annoying bot farms without messing with anyone's privacy. Plus, it means you won’t have to worry about any biometric data chilling in your systems. Hey, take a look at this: (docs.world.org).
• Age/Country/KYC When Needed: If you’re dealing with age-restricted drops or have to navigate some regulatory stuff, you can easily issue verifiable credentials and validate zero-knowledge proofs directly on the blockchain. Tools like Polygon ID or Privado ID make this super straightforward! If you’re dealing with regulated programs, like ones that have accredited tiers, you can easily add your KYB/KYC markers using Quadrata’s soulbound passport. It’s a straightforward way to keep everything in check! So, basically, you’re not keeping any raw personal info on the blockchain. You’re just saving some general, helpful details instead. More details here: (docs.privado.id).
• Portable Reputation: How about we get on the same page and use EAS (Ethereum Attestation Service) schemas for stuff like achievements, eligibility, and consent? It’ll really help with standardizing things! EAS is already supporting millions of attestations on both Layer 1 and Layer 2. With this fair and transparent attestation layer, your program is set to really take off! Dive in here: (easscan.org).

What We Ship:

• So, we've got EAS schemas for a few things: "Brand Member v1," "Consent: marketing opt-in," "Eligibility: event allowlist," and "Reputation: campaign tier." (easscan.org).

So, we're talking about ZK verifiers here, right? These guys handle stuff like “18+” checks, making sure someone’s in the “allowlist” for their country, and confirming that there’s a unique human on the other end. Pretty cool! Oh, and by the way, we also have these optional Quadrata attribute checks available for those KYB/AML-score gates whenever compliance requires it. (docs.quadrata.com).

Just a quick heads up about procurement: We really focus on data minimization, which means you won’t need to store any biometrics or dates of birth. Simple and straightforward! We ensure that our vendors comply with SOC 2 and ISO standards whenever it's relevant, and we’re always ready to sign Data Processing Agreements if necessary.

2) Wallet UX and Gas: Smooth Sailing With Control

• ERC-4337 Smart Accounts with Paymasters: We've implemented a system for sponsored transactions, which means our members can easily vote, claim, or redeem without having to worry about holding any ETH. We've really dialed in EntryPoint by fine-tuning it, choosing the top bundler out there, and managing deposits and rate limits like pros. So, you can count on gas sponsorship to stay strong, even when things get super busy! If you're looking for more information, just click here! You’ll find all the details you need.
• Modular Smart Accounts for Growth: Let's get on board with ERC‑7579 (or if you're into that graph-style permission setup, check out ERC‑6900) so you can easily add session keys, spending limits, or multi-factor authentication whenever you need to. It's super convenient because you won’t have to worry about shifting your accounts around. You can totally use ERC‑7484 registries to ensure that only the audited modules make it onto the allowlist. It's a great way to keep things secure and trustworthy! If you’re looking for more details, just click here.
• MEV-Safe Transactions for Mints/Drops: So, here’s the deal: we’re using Flashbots Protect to handle those delicate writes. This means we get a private mempool, some solid revert protection, and even the option for refunds--all seamlessly integrated with the relayers. Pretty cool, right? Want to learn more? Check it out here!

What we ship:

Imagine a paymaster that has a set of rules to figure out who gets sponsored. It sets limits on how many users can receive support in each time period, and it also changes things up depending on the current gas prices.

So, there's this cool session-key module that’s all about those in-feed actions, like Frames and Mini Apps. It's pretty neat because it gives you really specific options--like you can choose to just mint, spend only up to a certain amount (X), or set it to expire in an hour after it’s been made (T+1h).
Take a look at this: docs.farcaster.xyz. You're gonna want to check it out!

• We've got this awesome private-TX path for all those high-value operations that you're really going to appreciate! Hey, just wanted to let you know that we’ve integrated the RPC / eth_sendPrivateTransaction directly into your backend! More details here: (docs.flashbots.net).

3) Governance That Actually Gets Things Done (No More “Theater”)

• Off-chain voting with on-chain execution: So, here’s the scoop! We’ve got this cool setup that blends Snapshot X with Safe (which you might remember as Gnosis Safe) by utilizing the Zodiac Reality module, or what’s often referred to as SafeSnap. It’s a pretty slick combo! Alright, let me break it down for you: once a proposal gets the thumbs-up off-chain, an oracle comes into play to verify the results. After that, there's a cooldown period. During this time, anyone can step in and carry out the transactions that are lined up in Safe. This setup gives you a smooth user experience with off-chain voting while ensuring that the results are still enforceable on-chain. Hey, if you're looking for the scoop on execution strategies, you can find all the juicy details right here.
• On-chain governance for important decisions: When it comes to making those major choices, it's a good idea to have an OpenZeppelin Governor instance set up on an L2. This setup is loaded with some really handy features! It includes quorum, timelock, and even optional fractional voting when it feels right. Plus, there's a “veto guardian” to help out in those early stages. Pretty cool, right? One of the cool things about this approach is that it creates a clear audit trail. Plus, it lets you execute things in a composable way, which means you get that awesome on-chain legitimacy when you really need it. If you're curious and want to get into the nitty-gritty details, you can check it out here.

What we’re delivering: You've got a secure treasury right there with Snapshot space, plus the Zodiac module thrown in for good measure. And the best part? You can pick between Reality or Tellor oracles--your call! We're also including a super useful runbook for setting up arbitrator and bond options. Take a look at this: github.com. You might find it interesting! We're going to get the OZ Governor all set up with everything it needs, like the Settings, Votes (V2), and TimelockControl. Plus, if you're interested, we can throw in a PreventLateQuorum feature to match your risk preferences. Just let us know! If you want to dive deeper into the details, just check this out: (docs.openzeppelin.com). Happy exploring!

1. Membership NFTs that are a total game changer: think of them as smarter passes that keep track of your on-chain history.

• ERC-6551 token-bound accounts (TBAs): Picture this--your membership NFT managing all your perks, credits, and receipts in one neat package. No more juggling a bunch of messy side wallets! It’s a super cool way for loyalty tiers to grow those benefits over time, and it really simplifies keeping track of what every member receives. (eips.ethereum.org).

What We Ship

• You can enjoy memberships in ERC-721 or ERC-1155 formats, and guess what? We're also gearing up to support TBA in the near future! We've set up a cool system where perks are based on different tiers. Plus, you'll be able to see your actions and confirmations tracked right on the blockchain!

5) Engagement Surfaces that Connect with Your Customers

• Farcaster Mini Apps: Get ready to enjoy smooth, interactive experiences! With these mini apps, users can easily hop in, cast their votes, and claim rewards--all right from their feed. We've got everything set up for seamless interactions, thanks to our lightning-fast backends. On top of that, we use top-notch caching and signature verification techniques to make sure your experience is smooth and enjoyable. Take a look at the details over here: docs.farcaster.xyz. You might find it super helpful!
• Shopify Token-Gated Commerce: Get ready to enjoy some awesome benefits! With our token-gating integration, you can score discounts, snag early access, and grab exclusive limited-edition items. It’s like having a VIP pass to all the good stuff! We make sure to follow the approved patterns and always stay on top of the latest updates for Markets and API timelines. No tricks up our sleeves--just genuine support baked right into the documentation. Learn more at: (shopify.dev).

What we deliver: We’ve got a smooth token-gated checkout process lined up for you! It includes signed proofs (ERC-712) to keep things secure, plus some trusty backup options in case the wallet connection doesn’t work out. (eips.ethereum.org). We’ve set up Mini App endpoints to make sure they handle traffic smoothly, and we've kept them pre-warmed for you. Plus, we’ve got handy monitoring dashboards and error budgets to help you keep track of your campaign timelines.

6) Analytics, Consent, and Brand Safety

• Zero-party data with your thumbs-up: We're all about making sure you give the green light and stay in control of your information. You can think of this as kind of setting your preferences like EAS attestations. These then sync up with your CDP/CRM, making sure everything is on the up and up without having to dig into those wallet graphs that could link back to personal info. It's all about keeping things secure and straightforward! Take a look at easscan.org! You might find something interesting there.
• Built-in compliance: We focus on making things straightforward and secure. In other words, it’s all about using data wisely, making sure there are straightforward steps to revoke access when necessary, and sending out deletion signals whenever you need to clean things up. Also, we’re currently working on mapping out vendor SOC 2 requirements, and we’re using standardized Data Protection Impact Assessments (DPIAs) to streamline our procurement process.
• MEV and Slippage Protections: You can relax because we’ve got your back when it comes to tracking MEV and slippage protections. We've got it all covered! We keep an eye on private-TX hit rates and make sure to set some spending limits for paymasters to ensure everything stays under control. If you're eager to learn more, just check out docs.flashbots.net. It's packed with great info!

How it Maps to Business Outcomes (and the Pages to Explore)

• Cut Down on CAC Waste: By implementing sybil-resistant gates along with attestations, we can create cleaner segments. This ultimately results in higher conversion rates as we move forward.
• Boost ARPU/LTV: Thanks to TBAs, we can keep all the awesome perks that come with our membership. On top of that, having tiered benefits and unlocks really gives people a reason to keep coming back for more. It’s like there’s always something new to look forward to!
• Speedy Launch: With our pre-audited governance and secure execution processes, we can bypass those long months typically spent on custom infrastructure. This means we can get things up and running much faster!

If you're on the hunt for a scoped build, here are a few service options that might really come in handy:

• Custom smart contracts and membership features: Take a look at what we’ve got in store for you with our smart contract engineering! Visit our smart contract development page and don’t forget to explore our blockchain development services as well. We’re all about creating unique solutions tailored just for you!
• Complete web3 product delivery: We’re here to help you with everything from wallet user experience to paymasters, Mini Apps, and even token-gated commerce. We've got you covered! Check out our awesome web3 development services and if you're into decentralized apps, don’t miss our dApp development offerings. We’ve got some cool stuff lined up!
• Governance and Treasury Solutions: Looking for some assistance with integrating Safe treasury and Snapshot X? No worries! Our cross-chain solutions are here to help you nail down your L2 deployment strategy. We've got your back!
• Security Hardening and Audits: No matter if you're dealing with governance, paymasters, oracles, or TBAs, we’ve got your back! Check out our security audit services to see how we can help you strengthen your security.
• Shopify/CRM/CDP Integration and Ops Runbooks: Check out our awesome blockchain integration services! We make sure everything runs smoothly for you. Don’t miss out on a hassle-free setup!

Practical Implementation Blueprint (Down to the Contracts and Knobs)

Let’s dive into the practical side of things! I’m talking about the real details, like how to handle contracts and keep everything under control.

1. Define Your Objectives

Before we jump into those contracts, let’s take a moment to think about what you really want to get out of this. It’s crucial to have a clear goal in mind! Make sure to set clear goals that everyone on the team can get behind. It’s all about creating a shared vision that unites everyone!

2. Set Up Contracts

When it comes to contracts, being clear is super important. Alright, let’s dive into some things you should keep in mind.

• Who's Who: Make sure to spell out who's actually part of the contract. This covers everyone--individuals or organizations--that's included in the agreement.
• Scope of Work: It's important to clearly outline what the projects involve. This helps avoid any mix-ups later on.
• Payment Terms: Just a heads up, make sure you mention when and how payments are going to be handled!
  Being open and honest really goes a long way in making sure everyone feels good about things.
• Duration and Termination: It's important to lay out how long the contract is going to be in effect and specify the situations that could lead to its end.

3. Establish Governance

Alright, let’s talk governance! It’s really all about establishing those ground rules that help everything run like a well-oiled machine.

• Roles and Responsibilities: Let’s be clear about who’s handling what. Giving everyone clear roles can really help keep things from getting mixed up.
• Decision-Making Process: Let’s break down how decisions are made around here. This could really help you avoid a ton of time-wasting and possible conflicts down the road.

4. Design Controls (Knobs)

Alright, now that we’ve sorted out the contracts and governance, let’s dive into the controls. We like to refer to them as the “knobs” around here! "Here are the tools you'll be using to keep an eye on your project and make any necessary adjustments:"

• Performance Indicators: Figure out the main metrics that'll help you understand how the project is progressing.
• Feedback Loops: Set up some cool channels for your team and stakeholders to share their thoughts and feedback. This lets you adjust things whenever you need to.
• Catch-Up Meetings: Set up regular check-ins to see how things are going, tackle any issues, and tweak plans as needed.

5. Implementation Timeline

Having a timeline really keeps everyone in the loop and moving in the right direction. Here’s a simple breakdown:.

6. Risk Management

And hey, let’s not overlook risk management! Every project has its fair share of risks, so it’s super important to have a game plan ready. Trust me, it’ll save you a lot of headaches down the road!

• Spot the Risks: Take a moment to jot down any potential problems that might pop up.
• Mitigation Strategies: It's a good idea to come up with some plans to tackle those risks when they show up.

If you stick to this blueprint, you’ll be on the right track for an easy and successful implementation!

Identity and Membership (Weeks 1-3)

• EAS: We're rolling out SchemaRegistry entries for things like Consent, Eligibility, and Reputation. We'll also get the resolver ready for those on-chain rule checks.
  If you want to dig deeper into the details, just click here. Happy exploring!
• ZK Gates:
  We're using World ID to make sure that everything is unique. Plus, we'll verify everything on the blockchain using nullifier semantics, which helps us prevent any double-claims for any actions you take. If you want to dive into the details, just click here. You’ll find all the info you need! Just a heads-up about Polygon ID/Privado: we'll need to confirm that users are at least 18 years old and from a country that we’ve approved. Also, don’t worry--we’ll set up the verifier contract on whichever Layer 2 you prefer! If you're looking for more details, you can check it out here. It's definitely worth a look!
• If necessary, we'll tap into Quadrata for our KYB/AML needs, but we'll keep it simple and just concentrate on the soulbound passport attributes. Check out all the details here.
• Membership NFT: We’re excited to announce that we’re introducing an ERC-721 that’s got some cool ERC-6551 registry integration going on! Every “MemberPass” will come with its own TBA (Token Bound Account) for each token, and we’ll keep tabs on all the perks associated with that TBA. Want to dive into the nitty-gritty details? You can check it out here.

Wallet UX and Gas (Weeks 2-5)

• ERC‑4337 stack: First things first, make sure you get yourself a smart account that plays nice with 7579. Alright, so don’t forget to set up a paymaster that has an allowlist based on EAS eligibility. And it’s also a good idea to implement some rate limits while you're at it! Just a quick reminder to set up your bundler(s) and make sure you’ve got those deposit alerts configured. It’s super helpful to stay on top of things! If you’re interested, feel free to check this out for more info: eip.info. There’s a lot of good stuff to explore!
• Session keys: Alright, let's move on to installing those validator and executor modules. Just remember to keep it focused and within the timeframe you’ve set! This means you can do stuff in the feed without having to annoy your wallet with a bunch of constant notifications. Take a look at it over at eips.ethereum.org. You might find it interesting!
• Private TX Path: And don't forget to include the Flashbots Protect RPC for your mints and treasury rebalances! It’s an important step that shouldn't be overlooked. Just a heads up--don't forget to set up a backup to the public mempool, but only in case you miss the inclusion SLO. If you’re looking for more info, check out docs.flashbots.net. There’s a lot of great stuff there!

Governance and Treasury (Week 3-6)

We’re going to use off-chain voting, which is going to make everything really easy! Just imagine a mix of Snapshot space, Safe, and the Zodiac Reality module all coming together. Let's lay down a few ground rules, like how long you have to ask questions, what the bond size will be, and how we’ll choose an arbitrator. Oh, and we’ll put together a handy runbook that walks through the invalidation processes and cooldowns. Hey, if you want to dive into the specifics, just click here. You'll find all the info you need!

When it comes to those really important moments, on-chain governance is totally up to you--it’s an option, not a must. We're going to team up with the OZ Governor, which will give us the ability to handle Votes, set up TimelockControl, and manage a quorum fraction. Sounds straightforward, right? We'll definitely document those proposal templates and set up an easy sign-off process with the legal team. If you’re looking for more details, just click here. It’ll take you right to the info you need!

Engagement and Commerce Surfaces (Week 4-7)

• Farcaster Mini App Endpoints: We're getting into the nitty-gritty of setting up action handlers with some cool signature verification features. We're going to stash away those initial frames and separate out those lengthy processes. Also, we've set up some cool replay protection that's tied to each user and their actions. Hey, if you want to dig into the details, just hop over to this link: docs.farcaster.xyz. You'll find all the info you need there!
• Shopify Token Gating: We’re really excited to dive into building with Shopify’s token gating guidelines! Plus, we’ll be incorporating their latest Storefront and Markets APIs into the mix. Can't wait to see how it all comes together! Hey, just a quick heads-up! It's really crucial to keep those metafields up to date for the gated status. Also, don’t forget to throw in some backup options for users who don’t have wallets. Maybe consider a time-sensitive coupon? That could really help out! If you want the complete details, just hop on over to shopify.dev. Trust me, it's worth checking out!

Security and Brand Safety (Ongoing)

• Audit Delta Review: We're taking a close look at modules, paymasters, and verifiers to ensure we're only letting the best of the best through! With an ERC-7484-style registry in place, we'll keep everything tidy and easy to install. If you want to dive deeper into it, just click here for more info!
• MEV Protection: Essentially, it's all about shielding those sensitive transactions from prying eyes. We'll be sending those out privately and fine-tuning the hints and refund settings to strike the perfect balance between keeping things confidential and offering good rebates. Hey, just a quick reminder to make sure you log our policy and the outcomes for compliance. It’s important we keep everything in check! If you want to dive deeper into this topic, you can check it out here. It's got some great info!
• Compliance: We really need to make sure we have our consent flows and deletion signals set up just right. Let’s tackle that! We should definitely double-check that our vendors have their SOC 2 sorted out, and we also need to make sure those Data Processing Agreements (DPAs) are signed off.

GTM the metrics we align to your revenue model (and how we instrument them)

We’re not really fans of trying to measure "vibes." "Instead, we start things off with a strong pilot scorecard and make sure we establish observability right from the beginning." Let me give you a peek into the metrics we track and how we go about keeping an eye on them:

Acquisition and Activation

• Join conversion rate: This is all about tracking how many clicks actually lead to people becoming members, meaning they've signed up with a wallet and got their proof verified. We keep an eye on this through Mini App telemetry and the events from the on-chain verifier.
• Bot filter rate: This percentage shows how many attempts are blocked by the World ID, Passport, or Quadrata gates. Just a quick note for you: we only hold onto boolean outcomes and nullifiers--no personal info here, so your privacy’s safe! If you want the full scoop, check it out here.
• Gasless success rate: This measures how many user operations get sponsored and actually make it into the first N blocks. Our dashboards gather this information straight from EntryPoint logs and bundler receipts. If you’re curious and want to explore more, feel free to click here for all the details!

Engagement and Retention

• Governance Participation Rate: This measures what portion of eligible voters actually cast their votes. It gives us a clearer picture of how many people decided to sit out, how many were in favor, and how many were against. Oh, and just so you know, we keep an eye on the time it takes from when voting wraps up to when it actually gets executed on-chain. We do this using Snapshot X along with SafeSnap. Take a look at this link: docs.snapshot.box. You’ll find some great info there!
• On-Chain Action Depth: We're keeping track of how many actions each member is taking each month. We call these EAS attestations, and they include stuff like campaigns, tiers, and redemptions. These benchmarks are tied to your CRM segments, making them super relevant! If you want to dig in deeper, check out easscan.org.
• Token-Gated Commerce Boost: Here, we’re taking a look at how wallet-verified groups stack up against offers that aren’t gated. It's all about spotting those differences! We're going to grab attribution data using Shopify metafields along with the Storefront API.
  If you're looking for more details, just hop over to shopify.dev. They’ve got everything you need to know!

Revenue and Efficiency

• Cost per Unique Verified Human: We figure this out by adding up all the media and gas sponsorship expenses and then dividing that total by the number of verified participants who’ve joined in. It's definitely a good idea to keep an eye on that one, especially if you’re comparing it to the overall email sign-ups across the site.
• Paymaster Efficiency: In this section, we'll dive into how sponsorship spending actually impacts what our members do, as well as any refunds we can snag through MEV-Share when it’s a good move for us. Also, we really want to steer clear of those annoying failed transaction gas fees that come up with private transactions. If you're interested in diving deeper into this topic, you can check it out here. It’s a great resource!
• Treasury Ops SLO: We're monitoring how fast proposals get executed, making sure they stay within the agreed cooldown period. We've successfully avoided any “stuck multisig” problems, all thanks to the SafeSnap process and our detailed documentation of arbitrations. If you want to dive deeper into this, take a look here: docs.snapshot.box. It’s got all the info you’ll need!

Risk and Compliance

• Consent Integrity: Basically, this just looks at how many events actually have a valid EAS consent attestation. Make sure to stay on top of revocation coverage and check those audit exports whenever you need them for legal purposes. It's definitely something you don't want to overlook! Take a look at this link: easscan.org. You might find something interesting there!
• Vendor Posture: Don’t forget to keep an eye on the SOC 2 and DPIA while you’re going through your procurement paperwork. It’s super important to have those covered!

Two Concrete Brand Examples You Can Ship in 90 Days

1. Tastemaker Council (Invite-Only, High-Signal Governance)

To get started, you'll need a World ID to make sure you're unique, plus a Gitcoin Passport with a certain threshold (that’s your humanity score). This helps to keep those annoying bot farms at bay while protecting your personal info. The council is going to vote on which product collaborations to focus on, and they’ll be using Snapshot for that decision. If there are any updates we need to make--like changes to budget limits or deciding which SKUs to highlight--they'll get communicated to Safe through Reality. Oh, and don’t forget, there's a cooldown period in place along with an arbitrator. This means we’ve got a solid audit trail all set up, just in case we need to show it to the legal team later on. (support.gitcoin.co).

• Hey everyone! Get ready for some awesome perks coming your way, like invites to exclusive events and maybe even some credits! We’ll have all the juicy details for you soon. Plus, with session keys, you’ll be able to approve certain actions right from your feed--super easy and totally hassle-free! (eips.ethereum.org).

2) Age‑gated drop with token‑gated checkout

Alright, let's get started! First things first, we need to confirm that everyone here is at least 18 years old. We'll double-check this with either Polygon ID or Privado ZK proofs. No need to stress about your birthdate being stored somewhere--it’s all pretty straightforward with Shopify. They just give you a quick “pass/fail” result, so you’re in the clear! On top of that, customers can enjoy the awesome benefit of getting early access and some fantastic dynamic discounts! Check it out here: docs.privado.id.

• When we kick things off with the initial mint or claim, let’s go ahead and use Flashbots Protect. It’s a great way to dodge those annoying sandwich attacks! We're going to tweak the MEV hints so that they focus more on keeping things private instead of just rushing for a quick refund. (docs.flashbots.net).
• And just a heads-up, we’ll be keeping a record of your consent as an EAS attestation. The CRM just pulls in the reference for that attestation, so it doesn't store any identity details. (easscan.org).

Engineering Spec Sheet (Short List)

• Standards: So, let’s dive into some key standards! We’ve got ERC-4337, which covers things like UserOperation, EntryPoint, and Paymasters. Then there are ERC-7579 and ERC-6900, focusing on modular smart accounts. Don’t forget ERC-7484, which is all about the module registry. Also on the list is ERC-6551, introducing token-bound accounts. And last but not least, we have EIP-712, which deals with signed permits and gating proofs. It’s quite the lineup! You can find more details about it here. Take a look!
• Governance: We've got a solid governance structure in place using OpenZeppelin Governor along with Timelock. Plus, we’re using Snapshot X for our execution strategies, which you'll find pretty similar to the Safe module and Timelock setup. We also make use of the Zodiac Reality module when it comes to Safe. If you're looking to explore this further, you can check it out here.
• Identity: We're using World ID to ensure everyone has a unique identity, and for verifying age and country, we're going with Polygon ID/Privado, which keeps things private and secure with zero-knowledge proofs. Quadrata really shines when it comes to handling KYB, KYC, and AML markers. On top of that, Gitcoin Passport provides some great sybil-resistance, giving us a solid boost for managing reputational tiers. Get more info here.
• MEV and Privacy: We're all about keeping things secure, so we’re using Flashbots Protect RPC along with a private transaction flow. If you want to dive deeper into this topic, just click here. You'll find all the info you need!
• Commerce: We’re really into Shopify token-gating and making the most of Storefront and Markets APIs. If you want all the juicy details, just take a look at this link. It’s got everything you need!

Why This is Safe to Operate at Brand Scale

We've got this governance process in place that goes from Snapshot to Reality and then to Safe. It's pretty popular and there's a lot of good info out there about it. It smoothly converts votes that happen off-chain into actions on the blockchain, and it even comes with a cooldown period and a way to handle disputes. Wave goodbye to those frustrating moments when things show as “passed but not executed.” It’s about time we put an end to that! "Take a look at this link: (docs.snapshot.box). You’ll find some cool info there!"

• When it comes to handling identity and proof processes, we make sure to keep everything private. Thanks to ZK technology and attestations, you can put your mind at ease when it comes to keeping sensitive info safe--like your biometric data or your birthday. No more stressing about that stuff! When you're working on-chain, it's really all about keeping tabs on some basic markers. World ID and Polygon ID are designed to find that sweet spot. For more info, just check out this link: (docs.world.org). It'll give you all the details you need!
• Don't worry about getting locked out--we've got the wallet layer all sorted! With modular smart account standards, you can effortlessly introduce features like multi-factor authentication or set spending limits. Plus, if you ever want to switch providers, you won’t have to go through the hassle of migrating your users. It’s super convenient! That's awesome! If you're curious to dive deeper, check it out here: (eips.ethereum.org).
• We're totally prepared for any changes in platforms that might pop up. We're switching over to Farcaster Mini Apps because Frames v1 just isn't cutting it anymore. Plus, we're getting ready for the Defender migration way ahead of the July 1, 2026 deadline. It’s always good to stay ahead of the game! On top of that, we're currently testing out some changes to the Shopify API in our staging environment before we roll them out for real. It's really all about staying ahead of the game! If you want to dive into the details, just take a look right here: (docs.farcaster.xyz). Enjoy!

Engagement Runway: Where Do We Go from Here?

• Reputation-weighted voting is a cool way to use EAS and Passport scores to make decisions, all while keeping user identities safe and sound. No doxxing here! Take a look at this link: easscan.org. You might find it interesting!
• Cross-brand collaborations that make it super easy for attestations and TBAs to flow smoothly between L2s like Base, OP, and Arbitrum without any tricky complications. We'll help you pick the perfect L2 that fits your budget and works well with your partner networks.
• Think of it as having those smooth, familiar session key experiences you loved in Web2, but now they’re securely settled on the blockchain with some robust fraud protection in place. If you want to learn more, check it out here: eips.ethereum.org. There's a lot of info waiting for you!

Ready to scope your 90-day pilot?

We're going to outline the different surfaces like join, vote, claim, and redeem, and link those to how we attribute revenue. Plus, we'll finalize the specific dashboards you'll need for your weekly executive updates. We've got procurement covered for you! We'll take care of the SOC 2 mapping, whip up those DPIAs, and set the terms for the DPAs, along with making sure everything's good on the brand safety side. We’ll get the reference stack ready for you, customize it to handle your traffic demands, and then run a real-world test before we officially launch.

Take a look at what we have in store for you:

• Ready to build a full-stack product? Check out our awesome web3 development services. We’ve got everything you need to make your project a success!
• When it comes to protocol and contract engineering, check out our smart contract development and blockchain development services. You'll find some great options there!
• Let's dive into governance and integrations! Check out our dApp development services and see how we can help you with blockchain integration.
• Risk and Assurance: If you're interested, take a look at our security audit services.
• Multi-chain rollout: Check out our cross-chain solutions and see what we can do for you!

CTA: Let's Set Up a Brand DAO Pilot Workshop!

Excited to get started? Go ahead and book your Brand DAO Pilot Workshop today!

Sources

Hey! If you’re looking to dive into the nitty-gritty, make sure to check out the ERC‑4337 spec. It’s packed with all the juicy details you need about paymasters, UserOperation, EntryPoint, and bundlers. Happy reading! This draft really has everything you need!

• Check out the details on the ERC-6551 token-bound accounts standard and discover what it’s all about! It's definitely worth a look!
• Interested in getting started with OpenZeppelin? Check out their Governor modules. They’ve got some solid setup tips and even share some insights from the latest audits on fractional counting. It’s a great resource to help you navigate through! Hey there! Interested in the Ethereum Attestation Service? Good news! The docs are now live, and they’ve got all the latest metrics you need. Check it out! Check out Snapshot X to dive into execution strategies. You’ll find great resources there, like the SafeSnap and Zodiac Reality module documentation. Happy exploring!
• Dive deep into the details of World ID’s proof-of-personhood ideas and catch up on their recent launch in the US retail scene by checking out the docs. Hey there! If you're interested in getting the lowdown on Polygon ID and checking out Privado's ZK verification, I've got a great resource for you. They put together a super helpful tutorial that walks you through on-chain checks. It’s definitely worth a look! Hey there! Be sure to check out the overview of the Quadrata Passport. It’s packed with some cool features like soulbound KYC/KYB/AML markers that you won’t want to miss! If you're a Shopify enthusiast, you're definitely going to be excited about the latest updates on token-gating and the Storefront/Markets API. There's some pretty cool stuff happening! Hey developers! If you're looking for some solid best practices, check out the Farcaster Mini Apps/Frames documentation. It’s got some great insights to help you out! Hey there! If you're looking to dive right in, make sure to take a look at the Flashbots Protect RPC. It's got everything you need to get started, including some handy info on how the private TX method works. Happy exploring!
• And finally, don't forget to check out the rundown on modular smart account standards, such as ERC‑7579/6900 and the ERC‑7484 module registry. It's definitely worth a look!
• Finally, you might want to check out EIP-712. It's all about using typed structured data for signed proofs, and it can really help clarify things. Check it out here.

Book logistics and next steps

• We start things off with a workshop where we dive into the technical details and explore the return on investment (ROI). Let’s take a moment to get everyone aligned on the CRM and CDP metrics, the governance scope, and any compliance rules we need to keep in mind. Once that's done, we’ll create an implementation plan that highlights important milestones, dashboards, and the success benchmarks we’re aiming to hit.

CTA: Let's Set Up a Brand DAO Pilot Workshop!

Are you ready to jump into the exciting world of Brand DAOs? Let’s set up a pilot workshop together! It’s a fantastic chance to discover how decentralized autonomous organizations can really benefit your brand. We can’t wait to explore the possibilities with you! Are you all set to kick things off? Just drop me a message, and we’ll make it happen together!