7Block Labs
Blockchain Gaming

ByAUJay

Summary: If your game economy hinges on selling skins, passes or tokens, your fiat on-ramp isn’t “just a widget”—it determines conversion, chargeback exposure, App Store compliance, and time-to-market. Below is a pragmatic, up-to-date playbook comparing the best on-ramp providers for gaming dApps, with concrete integration patterns and GTM metrics that reduce drop-off and procurement risk.

Title: Handling Fiat On-Ramps: Best Providers for Gaming dApps

Target Audience: Enterprise (gaming publishers, platforms, and studios). Keywords emphasized: SOC2, PCI DSS 4.0, SLA, App Store compliance, KYC/AML, chargeback liability, MTLs/MiCA, Travel Rule.

“Our checkout converts like a web2 game—until we add crypto”

  • Card declines spike at first purchase; new users can’t fund gas; ACH takes days; support tickets pile up.
  • iOS submission stalls: NFT flows trip App Store rules; reviewers ask for clarifications you can’t answer.
  • Compliance audits balloon: procurement needs SOC2, PCI DSS 4.0, state MTL coverage (US), MiCA alignment (EU), and Travel Rule controls—your current provider can’t evidence them.
  • Geography gaps: Brazil needs PIX, EU wants SEPA Instant, Canada wants Interac; your single-provider checkout routes users to error pages.
  • Chargebacks and friendly fraud: who eats the loss and dispute ops—your team or the on-ramp?

The risks to budget and runway

  • Missed launch windows when App Store reviewers flag external payment links or in-app NFT unlocks; 2025 US guideline changes allow external links, but not globally—policy nuance matters for localization. (9to5mac.com)
  • Post-launch churn from payment friction: average card declines for new-to-crypto users can be high; providers report far better completion with Instant ACH and Apple/Google Pay, leading to materially different LTV. (sardine.ai)
  • Regulatory drag: MiCA is fully applicable in the EU (Phase II since Dec 30, 2024), with CASP licensing during 2025–2026 transition; Travel Rule guidance applies from Dec 30, 2024—providers without a clear stance risk geo shut-offs mid-campaign. (klgates.com)
  • Vendor incidents: a third‑party KYC vendor breach at a major on-ramp (2024) illustrates why you must demand evidence of data segregation, incident response SLAs, and subprocessor oversight. (transak.com)

7Block Labs’ on-ramp selection and integration methodology We align engineering choices to revenue and compliance outcomes through five workstreams, delivered as a 6–10 week sprint and then iterated during your go‑live:

  1. App Store and Policy Design (reduce review risk)
  • iOS: In the United States storefront (since May 1, 2025), apps may include external payment links—enabling “open-in-browser” flows to providers like Coinbase Onramp or Stripe Onramp. Outside the US storefront, NFT unlocks and purchase links still face tighter restrictions; we model dual pathways (IAP for feature unlocks vs. external on-ramp strictly for wallet top-ups). (9to5mac.com)
  • Android: Google Play supports tokenized digital assets/NFTs if you’re transparent and not promoting speculative earnings—configure content and onboarding accordingly. (techcrunch.com)
  1. Payments Matrix by Region and Device (maximize acceptance, minimize ops load)
  • United States and EU: Stripe Onramp—USDC and major assets on Ethereum/Base/Solana/Polygon; Apple Pay, ACH, cards; Stripe absorbs dispute handling and provides webhooks for precise telemetry. Geographic caveats (e.g., certain assets not in NY/EU) require token gating in code. (docs.stripe.com)
  • Global wallet user base: Coinbase Onramp—exposes payment methods in all Coinbase-supported regions, including Apple Pay and ACH for US, and debit/credit outside US; supports guest debit in US up to $500/week, which is ideal for first-time funding. (docs.cdp.coinbase.com)
  • LatAm/EU/Canada fanbases: MoonPay—broad rails (Apple Pay, Google Pay, PayPal, PIX, Interac, SEPA), 3DS, plus strong security certifications (SOC 2 Type 2, PCI DSS 4.0, ISO 27001/27018/27701). Use PIX for Brazil and Interac for Canada to cut declines. (support.moonpay.com)
  • EU/UK and multi-rail bank transfers: Transak—coverage across 64+ countries and 45+ blockchains, white‑label APIs, reusable KYC, SOC2/ISO27001 via partner materials; supports NFT Checkout with 5815 MCC to improve card approvals. (transak.com)
  • US high acceptance without card: Sardine—Instant ACH often shows ~95% authorization (vs. cards) and higher limits; route first‑time users here to avoid card declines. (bitpay.com)
  • NFT card checkout for “cosmetics only”: Wert—merchant-of-record with 95% approval claims using MCC 5815; turnkey smart‑contract invocation from fiat without custody, simplifying marketplace UX. (wert.io)
  • Merchant-of-record with transparent spreads: Banxa—publishable spread tiers for on/off‑ramp, chargeback ops handled by provider—useful for finance predictability and partner revenue-share. (banxa.com)
  1. Wallet and Gas UX (cut pre-play friction)
  • Fund once, play now: Pair fiat on-ramps with smart wallets and sponsored gas. Coinbase Paymaster on Base allows gasless interactions or ERC‑20 gas (e.g., USDC) so users don’t buy ETH just to start your tutorial. This has already powered 15M+ gasless tx across dozens of apps. (coinbase.com)
  • Network selection: If your liveops depends on instant settlement and low fees for micro‑purchases, SOL and Base routes in Stripe/Coinbase can minimize friction; gate unavailable tokens by region at runtime (e.g., New York/EU exclusions). (docs.stripe.com)
  1. Compliance-by-Design (pass procurement; avoid rework)
  • SOC2/PCI DSS/ISO proof: Prefer providers with current SOC2 Type 2 and PCI DSS 4.0 for procurement green‑lighting; MoonPay publicly documents these, easing vendor‑risk due diligence. (moonpay.com)
  • MiCA and Travel Rule: For EU users, choose providers with a CASP strategy and Travel Rule tooling; EBA guidance applies from Dec 30, 2024. Our rollout plan geofences features until provider attestations are in place. (eba.europa.eu)
  • US licensing (MTLs): Favor vendors that disclose state-level progress (e.g., Transak’s MTL expansion), reducing sudden state shut-offs. (cointelegraph.com)
  1. Chargeback and Fraud Operating Model (protect margin)
  • “Who owns disputes?” Stripe Onramp handles platform‑level disputes and webhooks; merchant‑of‑record providers (Banxa, Wert) absorb chargeback flows at scale. Route high‑risk SKUs through these rails. (docs.stripe.com)
  • Add Instant ACH and local bank rails where possible (Sardine, SEPA, PIX) to curb card declines and fees. (bitpay.com)

Provider short‑list and when to use them (gaming-specific)

  • Stripe Onramp: US/EU mobile games needing Apple Pay and ACH, minimal fraud ops, and enterprise SLAs; supports SOL/ETH/POL/AVAX/BTC/USDC with region‑specific caveats (e.g., certain assets unavailable in NY/EU). Ideal for day‑1 iOS submission in the US storefront using an external link-to-browser flow. (docs.stripe.com)
  • Coinbase Onramp: Tap into 110M+ Coinbase users’ saved payment methods; guest US debit ($500/week) reduces sign‑up friction; Apple Pay available. Combine with Coinbase Paymaster (Base) for gasless onboarding. (coinbase.com)
  • MoonPay: Best for “Web2.5” reach across payment types (PayPal, Venmo US, PIX BR, Interac CA, SEPA), plus enterprise‑grade security posture (SOC2, PCI DSS 4.0, ISO 27001/27018/27701). Place for Brazil/Canada/EU players. (support.moonpay.com)
  • Transak: Wide geo + named IBAN/SEPA and white‑label SDKs; NFT Checkout with 5815 MCC reports high approval rates; watch vendor security/incident transparency and request latest SOC2 letter. (transak.com)
  • Sardine: Add Instant ACH rails for US to boost first‑time purchase completion and limits—wire this path by default for “starter pack” flows. (bitpay.com)
  • Wert: For marketplaces selling cosmetics/passes only via card—high approval claims, fast KYC thresholds, and non‑custodial smart‑contract execution on behalf of users. (wert.io)
  • Banxa: Merchant-of-record with published spread tiers—useful when finance needs forecastable take rates and vendor assumes dispute ops. (banxa.com)

Practical examples (with precise, current details)

Example A — US iOS hero launch with on-chain cosmetics

  • Payment flow: Expose “Buy with Apple Pay (US only)” button that opens Coinbase Onramp in a secure webview or new tab; fallback to Stripe Onramp when Coinbase is not available in region for specific cards. (docs.cdp.coinbase.com)
  • First-session UX: Fund USDC on Base; sponsor gas with Coinbase Paymaster so users equip their first cosmetic without touching ETH. (coinbase.com)
  • App Store compliance: In the US storefront you may include external links; for non‑US storefronts, avoid pay‑to‑unlock features outside IAP; use on-ramp strictly for wallet funding, not feature unlocks. (9to5mac.com)
  • Procurement: Provide SOC2/PCI evidence for both on-ramps, and a shared DPA; Stripe’s “no platform fraud liability” simplifies risk narratives to finance. (docs.stripe.com)

Example B — Brazil + Canada seasonal event

  • Route Brazil users to MoonPay’s PIX; route Canada users to Interac e‑Transfer and cards/Apple Pay for instant settlement; this pairing cuts card decline frustration and supports “buy-and-play-now” beats. (support.moonpay.com)
  • Token gating: Disable unsupported tokens per country at runtime using provider config APIs. (docs.cdp.coinbase.com)

Example C — NFT marketplace for limited drops

  • Use Wert or Transak NFT Checkout with MCC 5815 for higher card approval; keep unlocks purely cosmetic (no gameplay advantage) to avoid policy ambiguity; host the purchase off-device on iOS where appropriate. (wert.io)
  • Immutable/Ronin: If your stack runs on Immutable or Ronin, native on-ramp/off-ramp docs and SDKs already assume MoonPay/Transak—leverage these as “1st‑party” experiences. (docs.immutable.com)

Emerging best practices we’re implementing now

  • Multi-provider routing: Detect device, storefront, IP geolocation, and KYC state to present the “least-friction” method first (Apple Pay in US iOS; PIX in BR; Interac in CA; Instant ACH in US web). Keep a standing fallback provider.
  • Gasless day‑1: Use Base + Paymaster for sponsored transactions or ERC‑20 gas; Stripe/Coinbase both support USDC rails that pair well with this pattern. (coinbase.com)
  • Chargeback segmentation: Route higher-risk SKUs or guest buyers to merchant-of-record rails (Banxa/Wert). Keep whales on low‑fee bank rails once KYC’d.
  • Travel Rule and MiCA gating: EU users hitting off‑ramp or P2P transfers should pass Travel Rule checks (originator/beneficiary info) and use CASP-aligned providers. Build a “compliance on/off” feature flag to avoid launch delays. (eba.europa.eu)
  • Incident-ready procurement: Require SOC2 Type 2 and PCI DSS 4.0 letters, pen-test reports, subprocessor lists, and an incident notification SLA with RTO/RPO; a 2024 third‑party KYC incident shows why. (transak.com)

Technical integration notes

  • Coinbase Onramp guest limits: US debit up to $500/week helps new players fund quickly without account creation; combine with “starter bundle” SKUs priced under that ceiling. (docs.cloud.coinbase.com)
  • Stripe Onramp webhooks: Subscribe to session status changes to drive in‑game entitlements and measure funnel drop-offs per rail (ACH vs Apple Pay vs card). (docs.stripe.com)
  • NFT card checkout (Wert): Execute smart contracts from fiat with sc_input_data; you remain non‑custodial while preserving a one‑click UX. (docs.wert.io)

Reference implementation (pseudocode)

  • Provider routing with compliance guards and Apple policy handling:
// Context: US iOS storefront, first-time user
const ctx = detectContext() // device, storefront, geo, KYC, prior failures

const candidates = [
  stripeOnramp({ methods: ['APPLE_PAY','ACH','CARD'], allowedTokens: ['USDC','ETH','SOL'] }),
  coinbaseOnramp({ guestDebitLimitUSD: 500, enableApplePay: true }),
  moonpay({ local: ['PIX','INTERAC','SEPA'], wallets: ['ApplePay','GooglePay','PayPal'] }),
  sardineACH(),
  wertNftCheckout(),
  banxaMoR()
]

// Policy gating
if (ctx.storefront !== 'US' && ctx.isFeatureUnlock) {
  // Avoid external links for feature unlocks outside US storefront
  return inAppPurchaseOnly()
}

// Compliance gating (EU)
if (ctx.region === 'EU') ensureTravelRuleProvider()

// Smart selection
const provider = pickBestProvider(ctx, candidates)
redirect(provider.url)

ROI and GTM metrics you can plan around

  • Conversion and approval
    • NFT credit-card approval rates: 95% reported with MCC 5815 via Wert/Transak—material for cosmetic-only shops. (wert.io)
    • US first‑buy authorization: Instant ACH often shows ~95% authorization vs. cards; deploy for day‑1 funding. (bitpay.com)
    • “Seconds, not days”: Coinbase Onramp guest debit + Apple Pay and Stripe Onramp’s low‑friction widget with Link give near‑instant wallet funding, reducing drop-off pre‑tutorial. (docs.cdp.coinbase.com)
  • Ops and fraud
    • Dispute handling: Stripe Onramp handles platform disputes; Banxa/Wert operate merchant‑of‑record with chargeback ops, cutting your internal headcount requirement for representments. (docs.stripe.com)
  • Compliance and procurement
    • MoonPay SOC2 Type 2 + PCI DSS 4.0 + ISO 27001/27018/27701—clean path through vendor risk questionnaires and SOC2 evidence rooms. (moonpay.com)
    • EU: MiCA fully applicable since Dec 30, 2024; Travel Rule guidance effective Dec 30, 2024—documented in your DPC and controller/processor contracts. (klgates.com)

How 7Block Labs executes (and where we plug into your stack)

  • Product & GTM: We map events and rewards to payment rails and storefront policy, then ship a design that reviewers accept the first time.
  • Engineering: We build your on-ramp router and entitlement webhooks, integrate smart wallets and Paymaster for gasless day‑1, and craft token‑gated offers.
  • Compliance & Security: We run a vendor‑risk mini‑audit (SOC2, PCI, ISO, MTLs, MiCA/Travel Rule posture), draft your DPA/SCCs, and implement risk flags for under‑age flows and AML high‑risk geos.
  • Economics: We model per-rail take rates (spreads, network fees), dispute liability, and settlement timing to hit margin targets.

Where to start (and what to buy from us)

Appendix: quick facts we track with providers (so you don’t have to)

  • Stripe Onramp: Apple Pay, ACH, cards; Link autofill; “no platform fraud liability;” US/EU availability; asset support matrix (USDC/ETH/SOL… with NY/EU exceptions). (docs.stripe.com)
  • Coinbase Onramp: Available in all Coinbase regions (ex‑Japan); ACH US; debit/credit outside US; Apple Pay; US guest debit up to $500/week. (docs.cdp.coinbase.com)
  • MoonPay: Cards + Apple/Google Pay + PayPal + PIX + Interac + SEPA; 3DS; SOC2 Type 2, PCI DSS 4.0, ISO 27001/27018/27701. (support.moonpay.com)
  • Transak: 64+ countries, 45+ chains, NFT Checkout with 5815 MCC; SOC2/ISO27001 via partner materials; note 2024 third‑party KYC incident. (transak.com)
  • Sardine: Instant ACH with ~95% authorization and higher limits via partners like BitPay. (bitpay.com)
  • Wert: 95% approval claim, 5815 MCC, non‑custodial smart‑contract execution, US/EU availability notes. (wert.io)
  • Ronin/Immutable: First‑party SDK guides for MoonPay/Transak on- and off‑ramp. (blog.roninchain.com)
  • Policy: US iOS external link allowances (2025), global NFT/IAP and crypto exchange rules (Apple 3.1.5), Google Play digital asset policy. (9to5mac.com)
  • AML: FATF Travel Rule status and 2024/2025 updates; EBA Travel Rule guidance applicability date. (fatf-gafi.org)

The bottom line

  • For US iOS: Coinbase Onramp + Apple Pay guest debit for first buy, Stripe Onramp as fallback, Base Paymaster for gasless day‑1.
  • For global reach: MoonPay (PIX/Interac/SEPA/PayPal) and Transak (SEPA/NFT Checkout) in a router.
  • For card‑averse cohorts: Sardine Instant ACH.
  • For cosmetics marketplaces: Wert/Banxa merchant‑of‑record and 5815 MCC.

We’ll implement the router, pass iOS review, and hand your procurement team a package that meets SOC2/PCI/MiCA/Travel Rule expectations—without sacrificing conversion.

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