7Block Labs
Blockchain and Gaming

ByAUJay

Short summary: Enterprise game studios can unlock 2x+ signup completion and 30–70% faster logins by shipping an “invisible wallet” that blends passkeys, ERC‑4337 paymasters, and EIP‑7702 smart EOAs—without creating compliance headaches. This playbook shows how to ship it in 90 days with measurable ROI, SOC2‑ready vendors, and App Store‑friendly flows.

The “Invisible Wallet”: Creating Frictionless Onboarding for Gamers

Audience: Enterprise game publishers and studios shipping on iOS/Android/PC/console. Keywords: SOC2, ISO 27001, GDPR, procurement, SLAs, uptime, cost of acquisition (CAC), day‑7 retention.

— Pain • Agitate • Solution • Proof —

Your wallet step is silently killing conversion

  • In user testing, asking gamers to “create a wallet” is a hard stop. Immutable’s A/B test with 7,000+ gamers showed its one‑click Passport wallet delivered over 2x higher completion than a traditional “email + wallet creation” flow; 70% chose Google SSO. (immutable.com)
  • Even when users try, passwords and seed phrases fail. FIDO’s 2025 Passkey Index reports 93% login success with passkeys vs. 63% for legacy auth; Google observed passkey sign‑ins are 4x more successful than passwords. That’s pure funnel lift. (businesswire.com)
  • Mobile adds policy friction. Until recently, iOS forbade external payment links (and still varies by country). In the U.S. as of May 1, 2025, Apple permits external links and calls to action, but only on the U.S. storefront—your rollout must geofence and degrade gracefully. (9to5mac.com)
  • Engineering debt lurks under the hood. Paymasters can be griefed; a misconfigured ERC‑4337 flow or post‑op charging can drain deposits. Several real‑world edge cases (packing bugs, postOp failures) have bitten teams operating 4337 in production. (alchemy.com)

Result: funnel drop‑off, missed MAU targets, and procurement delays because vendors can’t clear SOC2 or ISO checks. That’s how launches slip.

The cost of doing nothing

  • Lost bookings: 47% of consumers abandon a purchase when they forget a password; passkeys cut sign‑in time by 73% (8.5s vs. 31.2s), so every login gate you keep is measurable revenue leak. (businesswire.com)
  • Time pressure: Ethereum’s Pectra (mainnet May 7, 2025) introduced EIP‑7702, letting EOAs temporarily behave as smart contracts. Not adopting 7702 + 4337 together means higher gas, more code paths, and harder future migration. (blog.ethereum.org)
  • Mobile risk: WebViews on hybrid frameworks still have spotty WebAuthn support; you need native bridges or deep‑link handoffs, or your “passkey” button won’t render on some devices. (web3auth.io)
  • Inclusion risk: Without the ERC‑4337 Shared Mempool you’re at the mercy of a single relayer; a stuck bundler means stalled transactions and angry users. Shared Mempool is live on Ethereum, Arbitrum, Optimism (and expanding), but you must opt‑in and multi‑home. (etherspot.io)
  • Compliance drag: Enterprise wallets must pass SOC2/ISO due diligence. Solutions like Fireblocks WaaS carry SOC2 Type II, CCSS Level III, and ISO 27001/27017/27018—choose wrong and procurement can stall for months. (fireblocks.com)

Deadlines slip, budgets burn, and UA dollars underperform when 30–60% of users fail at the first session.

7Block’s “Invisible Wallet” blueprint (90‑day pilot)

We ship an invisible wallet UX where the player never thinks about keys, gas, or networks—yet you retain self‑custody guarantees, App Store compliance, and SOC2‑friendly vendor posture.

  1. Identity and login: Passkeys first, seed phrases never
  • Default to WebAuthn passkeys with platform keychains (iCloud, Google Password Manager, Windows Hello). Expect 30–70% faster logins and materially higher success. Provide email/OTP as a fallback. (businesswire.com)
  • Handle hybrid apps: For Capacitor/Unity WebView flows, bridge native FIDO2 APIs or deep‑link to the system chooser; don’t rely solely on WebView WebAuthn yet. We publish per‑platform adapters and test matrices. (web3auth.io)
  • For games targeting Sui or multi‑chain, zkLogin is a pragmatic model: OAuth → ZK proof → on‑chain account. We reuse the pattern to power “invisible wallets” even when you don’t switch chains. (sui.io)
  1. Account architecture: “7702‑front, 4337‑spine”
  • With Pectra live, we deploy EIP‑7702 so EOAs can execute contract code per‑transaction without address migration, then route execution through ERC‑4337 for paymasters, batching, and analytics. The result: one address, session‑key‑like UX, 4337 tooling retained. (blog.ethereum.org)
  • We integrate the ERC‑4337 Shared Mempool by default for inclusion guarantees; we multi‑home bundlers across providers and regions. (etherspot.io)
  • Session keys for gameplay: grant short‑lived permissions (target contract, function selectors, spend caps, validUntil) enforced in wallet modules (e.g., ERC‑6900/7579 patterns) to avoid repeated prompts mid‑match. (docs.erc4337.io)
  1. Gasless onboarding: Paymasters with guardrails
  • We ship sponsor logic that pre‑charges or locks value during validation, not post‑execution, to neutralize deposit‑drain griefing and allow precise budget controls per cohort/geo. (osec.io)
  • Our 4337 configuration enforces deterministic validation, strict gas bounds, and off‑chain simulation parity to block grief vectors. We monitor EntryPoint deposits and stake windows. (docs.erc4337.io)
  1. Recovery without support tickets: MPC + ZK attestations
  • Pair passkeys with MPC or TEE‑secured embedded wallets (SOC2/ISO vendors only) for non‑custodial control and portable recovery. Fireblocks WaaS is a common choice for Enterprises requiring CCSS Level III and ISO attestations. (fireblocks.com)
  • Add ZK‑based identity proofs where needed: Polygon ID age‑gates (+18/+21) and zkEmail/zkVerify proofs for email‑ownership or recovery, without exposing PII on‑chain. (github.com)
  1. App store‑proof purchase flows (U.S. first)
  • In the United States, iOS now allows external payment links; we detect storefront and fall back to compliant IAP elsewhere. This reduces friction while maintaining Apple compliance and global parity. (9to5mac.com)
  1. Chain selection for games: price/perf with SDK maturity
  • If you want instant Unity integration and proven gamer funnels, Immutable zkEVM + Passport is battle‑tested, with Unity SDKs and documented PKCE flows. We’ve seen 2x signup completion in public tests. (docs.immutable.com)
  • Need ultra‑low fees and EVM liquidity? Base/Arbitrum/Optimism with 4337 + Shared Mempool is stable; we calibrate on‑chain actions to sub‑second perceived latency with batching and sponsored gas. (etherspot.io)

To execute, we package our engineering under these service lines:

Practical build details (what we actually ship)

Authentication and device UX

  • Passkeys:
    @simplewebauthn
    for web, native FIDO2 APIs bridged for Unity/Unreal on iOS/Android. Autofill and conditional UI enabled where supported for “tap‑to‑enter.” (blog.magicauth.app)
  • Storefront routing: feature flags to enable external payment links only for U.S. iOS; elsewhere we fallback to IAP or web checkout. (9to5mac.com)

Account Abstraction (7702 + 4337)

  • “Smart EOA” via 7702 for per‑tx code execution—no user‑visible migration; then pipe into 4337 EntryPoint for batching and sponsorship. Pectra mainnet activation was May 7, 2025. (blog.ethereum.org)
  • Shared Mempool bundlers with regional failover; IPFS metadata discovery enabled; resubmission strategy across providers. (docs.erc4337.io)

Session keys for games

  • Generate a scoped session token for “match duration” with:
    • allowlist: contract+selectors (e.g., claimReward(), craftItem())
    • spend caps: native + ERC‑20 per interval
    • expiry:
      validUntil
      ≈ 20–30 minutes Enforced inside the wallet module during
      validateUserOp
      . (docs.erc4337.io)

Paymaster guardrails

  • Pre‑execution charging or escrow during validation; reject ops without sufficient allowance before execution. We avoid post‑op charging patterns that can be griefed. (osec.io)
  • Deterministic validation only; no
    BLOCKHASH
    /non‑deterministic reads; strict simulation parity with your backend risk engine. (docs.erc4337.io)

Unity SDKs and game engines

  • Immutable Passport Unity SDK (Windows/macOS/iOS/Android; PKCE OAuth; deep‑link redirects). We provide IL2CPP notes and WebView caveats. (docs.immutable.com)
  • WalletConnect/Thirdweb/Sequence Unity SDKs for cross‑wallet reach and embedded wallets with TEE+AA. (walletconnect.com)

ZK‑powered compliance

  • Polygon ID for age/country proofs; zkEmail/zkVerify for email‑ownership proofs at L2‑friendly verification costs. (github.com)

Security and procurement

  • Prefer SOC2 Type II / ISO 27001 vendors (e.g., Fireblocks WaaS). We map their attestations to your vendor due‑diligence checklist and SLAs (≥99.9%). (fireblocks.com)

Example: player signup flow (web + mobile)

  1. Player taps “Play.” We trigger conditional UI for passkeys; if unsupported, show “Continue with Google/Apple” and magic‑link as fallback. 93% success beats your help‑desk load. (businesswire.com)
  2. On first action requiring chain state, we mint a smart EOA session via 7702 and route interactions through 4337 with a paymaster that sponsors gas for the tutorial. (blog.ethereum.org)
  3. During gameplay, a session key allows claiming drops/crafting up to a cap—no repeated prompts. Session auto‑expires. (docs.erc4337.io)
  4. If a user needs recovery, passkey + MPC shard + optional ZK email proof restore access without support tickets. (fireblocks.com)

Emerging best practices (2026)

  • Default to passkeys and measure “Auth‑to‑Play” time; aim for sub‑10s median. FIDO’s benchmarks show ~8.5s feasible. (businesswire.com)
  • Ship 7702 + 4337 together; treat 7702 as an EOA UX boost and 4337 as your “execution rail” for paymasters, batching, and analytics. (blog.ethereum.org)
  • Join the 4337 Shared Mempool and multi‑home bundlers; otherwise you inherit a single‑relay failure mode. (etherspot.io)
  • Avoid post‑op paymaster charging; pre‑fund or escrow during validation to eliminate deposit grief. (osec.io)
  • For iOS U.S., enable external purchase links; maintain IAP parity elsewhere; keep feature flags ready in case policy shifts. (9to5mac.com)
  • Use ZK credentials for age/country gates to stay out of PII storage scope; your DPA and GDPR profile will thank you. (github.com)

Proof: GTM and ROI you can forecast

  • Immutable’s real‑world A/B showed >2x signup completion for Passport vs. email+wallet; several titles crossed 4M signups in 2024 with Passport’s “one‑click” onboarding. That’s topline reach, not a lab result. (immutable.com)
  • FIDO’s Passkey Index: 93% success, 73% faster logins. If your current sign‑in success is ~65% and you move to 93%, your funnel lift at the first step is +43% relative. For a $4 CPI, that’s effectively a ~30% CAC reduction net of the same media spend. (businesswire.com)
  • Operational savings: Organizations adopting passkeys report significant help‑desk ticket declines (e.g., 77–81% reductions in login‑related incidents), freeing community/support capacity for live‑ops. (auth0alternatives.com)
  • Policy tailwind: iOS external link allowance in the U.S. lets you steer high‑intent users to lower‑friction checkouts—measurable ARPPU lift without violating App Review. (9to5mac.com)

We tie these to a plain‑English KPI plan:

  • Auth metrics: passkey enroll rate, login success, median Auth‑to‑Play seconds
  • On‑chain metrics: sponsored gas per DAU, session‑key success, 4337 bundle inclusion latency
  • Commercial metrics: signup completion, FTUE conversion, D7 retention, CAC payback

90‑Day pilot: milestones and deliverables

Weeks 0–2: Discovery + security readiness

  • Platform audit, target chains, policy constraints per store/geo. Vendor short‑list (SOC2/ISO). Procurement package drafted.
  • Pilot KPIs baselined; “Auth‑to‑Play” synthetic tests installed.

Weeks 3–4: Passkeys + fallback auth

  • WebAuthn + platform keychain integration; hybrid app bridges; feature flags for iOS (U.S. storefront) external links. (9to5mac.com)

Weeks 5–6: 7702 smart EOAs + 4337 backbone

  • EIP‑7702 enablement; 4337 EntryPoint integration; Shared Mempool bundlers multi‑homed; foundational analytics. (blog.ethereum.org)

Weeks 7–8: Paymaster with anti‑griefing

  • Pre‑execution charging; budget throttles; deposit monitors; chaos tests for replay/gas grief. (docs.erc4337.io)

Weeks 9–10: ZK compliance gates

  • Polygon ID age/country proofs; optional zkEmail recovery. DPA updated to reflect “zero PII on‑chain.” (github.com)

Weeks 11–12: Unity SDK wiring + scale test

  • Immutable/WalletConnect/Sequence SDKs; 10k concurrent synthetic users; SLOs set for login <10s, bundle inclusion <2 blocks. (docs.immutable.com)

We deliver production‑grade code plus documentation your legal and security teams can sign off on. Need more hands? Our web3 development services and security audit services are turnkey.

What this means for your roadmap

  • Faster time‑to‑fun: No seed phrases, no network popups, no stuck relayers—just play.
  • Lower CAC, higher retention: Double the completion rate at signup is the cheapest UA you’ll ever buy. (immutable.com)
  • Fewer tickets, fewer fire drills: Passkeys reduce login failures; Shared Mempool lowers “it didn’t go through” complaints. (businesswire.com)
  • Procurement‑friendly: SOC2/ISO vendors and data‑minimized ZK flows shorten security review time. (fireblocks.com)

If you want an invisible wallet your CFO, CISO, and Executive Producer can all align on, this is the blueprint.

Call to action: Book a 90-Day Pilot Strategy Call.

Like what you're reading? Let's build together.

Get a free 30‑minute consultation with our engineering team.

7BlockLabs

Full-stack blockchain product studio: DeFi, dApps, audits, integrations.

7Block Labs is a trading name of JAYANTH TECHNOLOGIES LIMITED.

Registered in England and Wales (Company No. 16589283).

Registered Office address: Office 13536, 182-184 High Street North, East Ham, London, E6 2JA.

© 2025 7BlockLabs. All rights reserved.