by Jay
2026-02-15
12 min read
How to Make 'Cross-Chain' Memecoins for Broader Reach
**Summary:** Cross-chain memecoins are really focusing on nailing the execution details these days. We’re looking at things like token architecture (OFT/NTT/xERC20), making sure the distribution is MEV-safe, and crafting a go-to-market strategy that showcases liquidity depth in no time. In this playbook, we’ll explore how 7Block Labs is launching their omnichain meme.
by Jay
2026-02-15
12 min read
How to Roll Out 'Engagement-Based' Airdrop Logic
**Short summary:** If you want your engagement-based airdrops to be fair, Sybil-resistant, and optimized for conversions, consider integrating attestations, smart accounts, and private identity proofs straight into your scoring and claim process. Here’s a look at a production setup.
by Jay
2026-02-14
12 min read
Creating 'Utility Collectibles' That Actually Sell on the Secondary Market
## How to Create “Utility Collectibles” with Secondary Market Liquidity
by Jay
2026-02-14
10 min read
Web2 Boomerang: Boost Your App with Web3 Incentives
Short version: Your retention promotions could be losing value thanks to fraud, chargebacks, and poor execution. Let’s talk about how you can ditch those outdated Web2 incentives and switch to something better--like passkey-first wallets, account abstraction, MEV-protected swaps, and compliant stablecoins.
by Jay
2026-02-14
13 min read
Designing Trading Interfaces that Fit Right into Social Media Apps
Great news! In-feed “contextual trading” is about to make its debut on some of your favorite social platforms, like Telegram Mini Apps, Farcaster Mini Apps, and Solana Blinks. But here’s the thing--you’re going to have to juggle a few important tasks to get it right. You’ll need to focus on improving the wallet user experience, ensure that the trading is MEV-safe, navigate those tricky cross-chain settlements, and keep everything compliant within the app. It sounds like a lot, but it’s all part of the game!
by Jay
2026-02-14
12 min read
Integrating 'Sponsored Gas' for a Smooth User Onboarding Experience
**Summary:** Sponsored gas is now top-notch across ERC-4337, EIP-7702 “smart EOAs,” and Layer 2s that support native Account Abstraction. This means you can skip the step of buying ETH first, batch your transactions, and pay with USDC, all while keeping those procurement-grade controls intact.
by Jay
2026-02-14
11 min read
Designing 'Social Signaling' Badges for Consumer Apps
In 2026, “social signaling” badges could really ramp up your DAU/WAU, D7 retention, and referral K-factors. But there’s a catch: these badges need to be earned authentically, respect users' privacy, and follow App Store rules. In this post, we’ll dive into how to design badges that users will genuinely want to engage with.
by Jay
2026-02-14
11 min read
Creating a 'White-Label' Prediction Market to Boost Employee Engagement
In just 10 to 12 weeks, you can set up a private, compliant prediction-market layer right inside Slack or Teams. It’ll feel seamless for your employees while still providing a noticeable boost in your ISO 30414 “engagement” and “productivity” metrics--plus, you won’t have to worry about exposing any PII or tripping over compliance issues.
by Jay
2026-02-14
11 min read
The 'Device-Fi' Revolution: Launching Tokens for Hardware Networks
Forget about the whole “mint a token and hope for the best” approach. The quickest way to make Device-Fi work for you is by rolling out a usage-priced credit rail along with a burn/mint token. This way, your procurement team, CFO, and node operators can all get on the same page and have real confidence in the numbers.
