SETU by 7BlockLabs vs Securitize
An honest, side-by-side comparison of two tokenization platforms. See where SETU wins, where Securitize wins, and which is right for your use case.
TL;DR
The quick verdict
SETU is white-label and self-hosted. You deploy it on your infrastructure under your brand. Securitize operates as a hosted platform where you work within their environment.
SETU ships ERC-3643, MPC custody, and atomic DvP out of the box. No third-party stitching. Securitize may require additional integrations or custom work for equivalent functionality.
Securitize has strengths worth considering. Securitize is a registered transfer agent and broker-dealer, offering end-to-end US regulatory coverage.
Feature comparison
Side-by-side feature matrix
How SETU and Securitize stack up across the capabilities that matter most for institutional tokenization.
| Feature | SETU by 7BlockLabs | Securitize |
|---|---|---|
| Compliance framework | ERC-3643 native | DS Protocol + SEC transfer agent |
| White-label / self-hosted | Yes — your brand, your infra | No — Securitize branded |
| Chain support | Any EVM chain | Ethereum, Polygon, Avalanche |
| MPC custody | Native orchestration | Partner custody providers |
| Atomic DvP | First-class primitive | Not a core feature |
| Secondary trading | Integrate with any ATS | Built-in Securitize Markets ATS |
| Transfer agent | Partner with your preferred TA | In-house SEC-registered TA |
| UI paradigm | Bloomberg-familiar terminal | Investor portal + issuer dashboard |
| Pricing model | Per-deployment license | Platform fees + marketplace fees |
| KYC / AML | Pluggable identity providers | Integrated Securitize ID |
Honest assessment
Strengths and trade-offs
Where SETU wins
White-label flexibility
SETU is designed as an OS — deploy under your brand, on your infra, with full customization control.
Chain-agnostic core
Deploy on any EVM chain. No vendor lock-in to a specific network.
MPC custody built-in
Native multi-party computation custody with configurable policies, no third-party dependency.
Deployment cost
License-based pricing with predictable costs. No per-transaction marketplace fees.
Where Securitize wins
SEC-registered transfer agent
Securitize is a registered transfer agent and broker-dealer, offering end-to-end US regulatory coverage.
Secondary marketplace
Securitize Markets provides an ATS for secondary trading of digital asset securities.
Brand recognition in US market
Securitize has high brand recognition in the US digital securities market with notable partnerships.
Decision guide
Which platform is right for you?
Choose SETU when…
- You want a white-label tokenization OS that you own and control, not a third-party marketplace.
- You need chain-agnostic deployment and do not want lock-in to a single platform's infrastructure.
- You prefer per-deployment licensing over variable platform and marketplace fees.
- Your operations team expects a Bloomberg-familiar trading interface, not a web portal.
Choose Securitize when…
- You need an SEC-registered transfer agent and broker-dealer bundled with the technology.
- You want a built-in secondary trading marketplace (ATS) without integrating a third party.
- You are a US-based issuer looking for an established platform with existing investor distribution.
Ready to see SETU in action?
Book a 30-minute demo and see how SETU compares to Securitize for your specific use case. No obligation, NDA available.